One of the worlds most influential designer, who is also a founder of Frency & Mercury, has launched a new collection under a new brand using its own name Eque.M.
Frency & Mercury begins with more than a name for eyewear. It is a movement started in 2005 with the unchanging motto: Let yourself be as graceful as you are.
“Bold and Fearless” is at the core of the unchanging ethic of the brand. The designer, Eque. M, combines this belief and superior functionality, to bring every wearer the eyewear experience of a lifetime. In an era of varied identities and an overflow of information, the brand is a one and only existence that proposes a unique view of style and luxury.
Today, the bold, yet delicate creations of Eque. M, are praised by global fashion leaders in over 30 countries. The brand has become an existence beyond a fashion and functional accessory brand. It is a lifestyle that brings out the gracefulness in each and every fan.
Eque.M strives to discover the destiny of your Facescape.
Eque M, One of the most dedicated designers of our time. He started his company at the age of 25 and created many innovating eyewear, but before he became a pioneer of his own brand “Frency & Mercury” he used to work for another eyewear company.
Here is a bit of his history about success and what influence him to reach his aspirations.
He started his journey in California Orange County at the age 20. He found California very interesting, and was amazed by the ocean because of his extreme love for surfing. There he started to work at different eyewear companies, at first there were a few word barrier problems, but with a little perseverance he overcome this minor obstacle.
He was happy but he was in a constant search for something bigger and has no plans to just settle. He grew fond of a lot of thing in his stay in California like its culture, their weather, the people’s smiles, and the beauty of nature itself.
All those factors inspired him of different colors, great patterns and amazing designs that encouraged him to make his own eyewear brand. Why an eyewear? Why not clothes? You may ask. His idea was simple, he found that eyewear’s are most important wardrobe because the first thing you notice about a person is their face, and to make your appearance stand out, you will need an eyewear for that.
So, he packed his bag and flew back to his motherland “Japan” to establish his own brand of eyewear.
Every Eque.M piece is the accumulation of the finest Japanese craftsmanship, which can only be found in Fukui, Japan.
Having Bold and Fearless as our virtue, and a relentless attention for detail, every craftsman is proud of every meticulous creation, in pursuit of beauty and functionality.
Our acetate finishes that bring out the brilliant colors and our signature dazzling luster require significantly more time than the average procedure. Our metal creations demand the use of the purest titanium, refined in Japan, which with the intricate designs, is reveled by critics and fans from around the world.
The passion of each and every craftsman, pursuit for the next “Bold and Fearless,” and love for every fan that we encounter, is the story behind every piece.
Handmade in Japan by Eque.M. The promise of eternal passion for excellence and craftsmanship.
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